qualifications

Manager, writer, and content strategist, applying practical storytelling and narrative techniques to several industries (healthcare, clinical research, UX, higher ed, finance, B2B, B2C, Pharma, etc.) and across multiple channels (social, web, podcast, physical and digital marketing, etc.). I believe that we should develop experiences that talk with audiences, not at them. 

experience

• Sr. Copywriter - Oscar Health, New York, NY

  • Developed and drafted direct sales marketing content, email communications, national and regionally targeted ad campaigns, as well as product video scripts and voice over direction

  • Responsible for maintaining brand voice, tone, and style throughout all internal and external materials

• B2B Marketing Manager, Clinical Trials - Walgreens Boots Alliance, Chicago, IL

  • Developed content, strategy, and calendar designed to increase awareness, access, and understanding of clinical trials for underserved and diverse patient populations

  • Supported commercial sales team efforts, resulting in revenue and pipeline growth

• Director of Content Strategy and Communication, Marketing - Circuit Clinical, Buffalo, NY

  • Managed the discipline area of writing for both internal and external audiences

  • Developed organization’s narrative and it’s consistent application across all platforms

• VP, Group Copy Supervisor - Entrée Health, New York, NY

  • Developed Market Access materials in collaboration with art, editorial, and account teams

• Manager of Product Marketing, Writing - ICON plc, Blue Bell, PA

  • Developed organization-wide messaging for both internal and external audiences 

  • Managed writers and designers responsible for oversight and application of brand creative

• Web Content Specialist - Thomas Jefferson University Hospitals, Philadelphia, PA

  • Created, managed, audited, and edited content for enterprise, university, and hospital sites

• Design Researcher & Copywriter - Intuitive Company (now EY-Intuitive), Philadelphia, PA

  • Conducted user research interviews and testing in both controlled and contextual settings

  • Performed data analysis of research results and presented findings for client deliverables

  • UX writer and collaborator in the creation of simple, adaptable, and scalable applications

• Writer/Editor - Freelance - Philadelphia Weekly, Philadelphia, PA

  • Contributing freelance writer, Arts & Culture

• Writer/Editor - Freelance - PRA Health Sciences, Blue Bell, PA

  • Created internal and external content for the web as well as marketing materials

• Writer/Editor - Freelance - Summers Laboratories, Collegeville, PA

  • Researched, created, and edited content for a complete web experience (soon to launch), including copy for medical conditions, products, and interactive content for sliders, panels, toggles, and various calls-to-action

• Writer - Freelance - Manayunk Development Corporation, Philadelphia, PA

  • Contributing freelance writer for Manayunk.com as well as quarterly Manayunk Magazine publication

Other Experience

• Student Affairs Advisor - Universal Technical Institute, Exton PA

  • Performed student orientation, coordinated corporate and student events, as well as graduate coaching/counseling 

  • Administered student discipline, drug testing, and after-program faculty support

  • Assisted graduates with career services, resume writing, and interview coaching

• Promotions Coordinator / Manager - Regal Entertainment Group, Winter Park, FL

  • Coordinated in-house promotional efforts and media events for film festivals and screenings

  • Managed staff of up to 25 guest services employees and a Level 4 Certified Projectionis

• Cast Member, Customer Service - Walt Disney World, Orlando, FL

  • Maintained globally recognized standards of customer service with park audiences

Education

• University of Central Florida - Orlando, FL

  • Bachelor of Arts in Liberal Studies; English Writing, Sociology, and Cinema Studies

• Drexel University - Philadelphia, PA

  • Research Methods