qualifications

• Management style based on partnership, transparency, and accountability

• Adept at establishing common communicative ground w/ audience and clients through story

• Skills in developing, editing, and coordinating original content

• Possesses an adaptable writing style for web, print, informative, and creative copy

• Expertise in creating, conducting, and managing presentations

• Success with one-on-one interactions in advising, coaching, interviewing, and user testing

• Over a decade of applicable multi-media, customer relations, and marketing communications experience

experience

• B2B Marketing Manager, Clinical Trials - Walgreens Boots Alliance, Chicago, IL

  • Responsible for developing marketing materials designed to increase awareness and understanding of clinical trials for external audiences as well as commercial sales support, including but not limited to, case studies, white papers, published articles, event materials, slide decks, blog posts, social media messaging, video scripts, etc.

• Director of Content Strategy and Communication, Marketing - Circuit Clinical, Buffalo, NY

  • Responsible for the discipline area of writing, for both internal and external materials and audiences

  • Responsible for the strategic planning and development of the organization’s narrative and it’s consistent application across all initiatives and channels

• VP, Group Copy Supervisor - Entrée Health, New York, NY

  • Responsible for the development and execution of payer and consumer Market Access

    marketing materials, in collaboration with art, editorial, and account teams

  • Supervisor of people responsible for the development and execution of copy

• Manager of Product Marketing, Writing - ICON plc, Blue Bell, PA

  • Responsible for identifying, defining, and implementing the organization’s narrative at the highest internal/external levels via a team of writers and vendors

  • Work in partnership with design and web teams to develop and execute fully realized user experiences, in brand materials, across various web properties, as well as in person w/ physical marketing collateral and presentations

• Web Content Specialist - Thomas Jefferson University Hospitals, Philadelphia, PA

  • Create, manage, and edit content for enterprise, university, and hospital websites, up to and including web writing, page layout, content inventory, client management, usability best practices, and utilizing multiple content management systems 

• Design Researcher & Copywriter - Intuitive Company (now EY-Intuitive), Philadelphia, PA

  • Create, edit, curate, & coordinate all original and internal content for site and various social media platforms (e.g. Facebook, LinkedIn, Twitter, Instagram, etc.)

  • Assist in creation of simple, adaptable, and scalable applications in collaboration w/ design & development

  • Lead user research in the form of structured/semi-structured interviews and/or testing in both controlled & contextual environments

  • Perform data analysis of research results & visualize findings for client/stakeholder deliverables

• Writer/Editor - Freelance - Philadelphia Weekly, Philadelphia, PA

  • Contributing freelance writer, Arts & Culture

• Writer/Editor - Freelance - PRA Health Sciences, Blue Bell, PA

  • Created internal and external content for the web as well as marketing materials

• Writer/Editor - Freelance - Summers Laboratories, Collegeville, PA

  • Researched, created, and edited content for a complete web experience (soon to launch), including copy for medical conditions, products, and interactive content for sliders, panels, toggles, and various calls-to-action

• Writer - Freelance - Manayunk Development Corporation, Philadelphia, PA

  • Contributing freelance writer for Manayunk.com as well as quarterly Manayunk Magazine publication

Other Experience

• Student Affairs Advisor - Universal Technical Institute, Exton PA

  • Conducted one-on-one academic, employment, and disciplinary advisements

  • Performed and assisted in student and/or family counseling sessions

  • Responsible for events contributing to student retention

  • Organized and executed job fairs, student orientations, and career development classes

• Promotions Coordinator / Manager - Regal Entertainment Group, Winter Park, FL

  • Coordinated national promotions and maintained detailed, visual logs for every event

  • Mounted customer service initiatives for tens of thousands of weekly guests

  • Managed staff of up to 30 employees during daily operations

  • Responsible for reconciling up to $30,000 in nightly revenue during busy seasons

  • Obtained Level 4 Projectionist Certification

Software Tools

• Expert Proficiency 

  • Word/Excel, Keynote, Pages, Numbers, Outlook, PowerPoint, Google Docs, Slack, MS Teams, Mac, PC

• Intermediate Proficiency

  • Adobe Creative Suite, Squarespace, PhotoShop, WordPress, Sitecore, WorkZone, Premier

Education

• University of Central Florida - Orlando, FL

  • Bachelor of Arts in Liberal Studies; English Writing, Sociology, and Cinema Studies

• Drexel University - Philadelphia, PA

  • Research Methods